alternative

A wayfinding system for the wandering traveler.

Following the redesign of the hostel’s logo, we developed a signage system that reflects the spirit of travel and cultural exchange. With guests arriving from around the world, clarity and accessibility were key. The solution: a set of custom icons and directional graphics, integrating five languages—English, Quichua, Spanish, German, and Chinese—to seamlessly guide visitors through the space.

Beyond functionality, we introduced graphic elements that blend into the architecture, reinforcing the hostel’s identity as a meeting point for explorers. A place where stories, cultures, and experiences intersect.

www.alternativehostal.com

alternative

Graphic Design & Art Direction: Santiago Calle

Photography: Fabiola Cedillo

Illustrations & Graphic Assets: Juan Pablo Dávila

Signage: Sebastian Idrovo

Copywriting and voice tone: Ana Marina Calle

Apparel Applications: Carla Peñaherrera

Client: Alternative Hostels

Year: 2017

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